Sunday, April 3, 2011
VIDEO: New Dodge Charger Ad Inaugurates Fast and Furious Five Partnership
If you’re a car buff, chances are you’ve heard about the next chapter in the Fast and Furious franchise that’s scheduled for release in theaters towards the end of April. Being that the movie series is popular among car enthusiasts, the Chrysler Group decided to team up with Universal Pictures for a multi-tiered partnership. Aside from providing 2010 and 2011 model year Dodge Charger vehicles used in numerous chase scenes throughout the Fast Five movie, the Detroit automaker is also sponsoring a Dodge/Fast Five advertisement that will air for the first time on Saturday, April 2 during the Final Four basketball tournaments. However, you can get a sneak peak right after the jump.
“The Dodge brand is proud to partner with Universal Pictures on Fast Five. We enjoyed being a part of the production process and working with the cast and crew, and it clearly comes through in the film,” said Ralph Gilles, President and CEO, Dodge Brand, Chrysler Group LLC.
“The chase scenes in this installment of Fast Five are over-the-top and adrenaline-filled, and Dodge fans will be thrilled by the performance of the Dodge Charger.”
The new ad, which you can check out below, stars an Elizabethan-era mother in the 2011 Charger lecturing her daughter about ruining the family name by carrying on in a relationship with Cornelius, a son of a blacksmith’s apprentice, driving Vin Diesel’s 1970s classic Charger.